As a social media manager or business owner, coming up with fresh and exciting content for your Instagram account can be a challenge. It’s easy to fall into a rut of posting the same types of content over and over again. However, posting unique and creative content is essential for growing your Instagram following and keeping your existing followers engaged. In this blog post, we’ve compiled a list of 50 unique and fresh ideas for things to share on Instagram when you’re feeling stumped. Whether you’re looking for visual content, educational content, entertainment content, personal content, or promotional content, we’ve got you covered. So, let’s dive in and get inspired!
Visual Content
Sharing visual content on Instagram is one of the most effective ways to engage your followers and attract new ones. Photos and videos are easy to digest and can communicate a message in a way that words simply can’t. By sharing visually stunning images, you can showcase your products or services, highlight your brand’s personality, and connect with your audience on a deeper level. Instagram’s platform is built around visual content, so it’s essential to have a strong visual presence to succeed on the platform. Investing in high-quality photography or videography, creating a consistent aesthetic, and experimenting with different types of visual content can help your brand stand out and gain more followers.
- Product photos
- Behind-the-scenes photos
- User-generated content
- Before-and-after transformations
- Holiday-themed content
- Throwback photos
- Influencer takeovers
- Shoutouts to other accounts
- Personal stories
- Seasonal content
Educational Content
Sharing educational content on Instagram is a great way to provide value to your followers and position yourself as an authority in your industry. Instagram is a visual platform, but that doesn’t mean it’s only for pretty pictures. You can use the platform to share educational content in the form of infographics, how-to guides, tutorials, and even blog post previews. By sharing educational content, you can help your followers solve a problem, learn a new skill, or gain insight into your industry. This can help build trust and loyalty among your followers, which can ultimately lead to more sales or conversions. When creating educational content for Instagram, it’s important to keep it visually appealing and easy to digest. Use graphics, images, or short videos to illustrate your points and make the content more engaging.
- Infographics
- Tutorials or how-to guides
- Contests or giveaways
- Blog post previews
- Motivational messages
- Celebrate a milestone
- Sharing industry news
- Inspirational stories
- Q&A sessions
- Educational posts
